Did you know that despite COVID disruptions, US healthcare digital ad spending is expected to maintain strong growth throughout 2022?
That’s right. According to eMarketer, “Healthcare companies have realized the importance of digital transformation to better interact with healthcare professionals and patients through digital marketing and telehealth channels.” eMarketer also reports that “84% of healthcare companies indicated a meaningful shift to digital marketing over the last five years.” Both of these statements are consistent with what we, at Eruptr, have seen in the market and in digital ad spending.
Healthcare Digital Ad Spending
Search engine marketing remains at the forefront of digital demands due to the rise of digital/telehealth interactions brought on by the current Coronavirus pandemic. COIVD-19 has forced healthcare companies to think outside the box when it comes to targeting consumers. Advertising dollars that were once allocated for traditional buys are now being hyper focused and spent on digital initiatives related to telehealth, service line marketing, branding and recruitment.
Healthcare has been one of the largest contributors to growth seen in digital marketing and advertising and it’s showing no signs of slowing down any time soon.
Need help with your digital marketing initiatives/strategy? Eruptr has helped pioneer search marketing for healthcare. We continue to lead the industry today with a full suite of digital marketing services delivered to 70+ influential health systems representing over 200 hospitals and clinics across the country.
