To learn more about our solutions, call (888) 378-7871 today.

Why Eruptr?

In today’s challenging landscape with issues such as the economy, healthcare reform, dwindling budgets and increased competition to name a few; marketing budgets must be utilized effectively to achieve results. Now more than ever, hospital marketers are being tasked to show ROI and increased patient volume to marketing dollars spent.

Eruptr delivers over 250 years of healthcare experience to our clients. We developed the company specifically to solve the online marketing challenges of today. Our team includes marketing experts from some of the nation’s leading healthcare systems who understand the internal challenges departments face.

We work with care providers across the country to provide outcomes to demanding marketing issues that create lift for hospitals, service lines and physicians. Eruptr campaigns increase awareness, patient conversions, competitive leverage and ROI.

Eruptr realizes that online healthcare marketing is extremely competitive in local, regional and national markets where specialty care and advanced medicine are critical patient decisions. Our campaigns ensure your hospital and services are visible to potential patients who often spend countless hours online searching for services, doctors, and specialties.

What We Deliver

  • Search Engine Marketing (SEM) – Target users at the exact moment they are searching on Google & Bing.
  • Search Engine Optimization (SEO) – Longer term approach to increase non-paid traffic across major search engines.
  • Banner Advertising – Increase your reach through 100’s of online publishers with our real time bidding platform.
  • Social Media Advertising – Connect with targeted interest groups on Facebook, YouTube and others
  • Conversion Solutions – Registration forms, Call Tracking, Online Appointment Scheduling, Risk Assessments, Chat Applications, and more
  • Landing Pages – Development of mobile, tablet and desktop responsive pages that increase user conversions.
  • A Team of Health Care Experts – With extensive backgrounds working within hospital digital marketing departments.
  • Speed to Market – Rapid deployment and launching of campaigns to quickly deliver your message to patients.
  • Eruptr Privacy Defender – The only custom tracking solution built specifically for healthcare providers that prevents the sharing of sensitive customer data to advertising platforms such as Meta and Google, thereby reducing compliance risks caused by the implementation of those platforms’ native tracking technologies. Contact us for details.

Conversion Tactics

Eruptr uses a variety of conversion tactics to support your campaign and drive real, measurable results. Eruptr will work closely with your team on ideas for a landing page with strong calls to action to entice users to convert.

Where We Started

Eruptr founders, J.K. Lloyd and Kevin Minnelli were early employees of RevolutionHealth.com, an online health site started by Steve Case, co-founder of AOL. The portal was designed to give users the tools, information and support to manage their health and wellness. It was during this journey, that J.K. and Kevin saw a need in the marketplace for Search, Social and importantly conversion solutions for hospitals and care providers.

Kevin Minnelli is the CEO and co-founder of Eruptr with over 30 years of Technology, Development, Executive and Marketing experience and holds a Masters of Science in Information and Telecommunication Systems from Johns Hopkins University.

Prior to co-founding Eruptr in 2009, Kevin and fellow co-founder JK Lloyd both worked as early employees at Revolution Health where they realized the opportunity to provide improved digital marketing solutions to health systems that went beyond banner and display ads. While there, Kevin managed, implemented and deployed the entire DoubleClick ad platform and SEO/SEM efforts.

Currently, Kevin leads the company’s operations, finance and technology groups. His influence has been instrumental in developing the internal software technology that powers the platforms’ thousands of campaigns, analytics and reporting. 

Kevin’s prior experience includes managing software development and data center infrastructure projects at National Institutes of Health (NIH) and Cancer.gov, leading the worldwide Walt Disney marketing CRM data warehouse for Merkle, as well as managing the software, networking, firewall and server build teams for USinternetworking. 

Kevin has also held various technical and marketing project leadership roles with General Electric, Thomson Reuters, Citibank and Merrill Lynch.

J.K. has over 15 years of experience helping hospitals implement online marketing strategies and campaigns that increase awareness, patient acquisition and contribution margins. Prior to co-founding Eruptr, J.K. was one of the first employees of RevolutionHealth.com (now Everyday Health), an online site envisioned by Steve Case, the co-founder of AOL. J.K. was instrumental in creating and spearheading a hospital advertising vertical and developing relationships across the country. The internet is the fastest growing medium for targeting patients and J.K. is committed to serving care providers to achieve marketing goals and increase ROI.

A Sample List of Healthcare Marketing Campaigns

Branding CampaignsDiabetesLiver TransplantPediatric Neurology
Back & SpineElectrophysiologyLong Term/Acute CarePediatrics
Bariatric/Weight Loss SurgeryEmergency RoomLung CancerPeripheral Artery Disease
Bariatric/Weight Loss AssessmentEsophageal CancerLung Cancer Risk AssessmentPodiatry
Birthing CenterGeneral CancersLung TransplantPost Acute Care
Bone Marrow TransplantHip Pain/ReplacementLymphomaPrimary Care
Brain Cancer/TumorHodgkin/Non-Hodgkin LymphomaMammogramProstate Cancer
Breast CancerHome CareMitral/Aortic ValveProstate Risk Assessment
Breast Cancer Risk AssessmentHospice CareMyelomaRadiation Oncology
Cardiac Heart Risk AssessmentImmediate/Urgent CareNeurologyRehab Centers
CardiovascularJoint PainObstetrics/GynecologySenior & Assisted Living
Chronic Myelogenous LeukemiaJoint ReplacementOncologySleep
Cleft LipKidney TransplantOrthopedicsStroke
Clinical TrialsKnee Pain/ReplacementOrthopedic Hip/Knee AssessmentStroke Risk Assessment
Colo-Rectal CancerLASIKOrthopedic Back/Neck AssessmentWeight Management
Concierge MedicineLeukemiaPancreatic CancerWound Care/Healing
Cosmetic SurgeryLiver CancerPediatric Cardiology …and many more

A Sample of Our Healthcare Clients

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Find out How We Can Drive Results for Your Campaign.

Contact Us Today for a Free, No-Obligation Consultation.
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