The Problem

By default, native tracking from Meta, Google, etc. gathers as much consumer data as possible – often improperly transmitting PHI.

Proper configuration is difficult. Mistakes can result in HIPAA violations, lawsuits and fines for health care organizations.

The Solution

The Unlock Privacy Defender filters out PHI automatically, removing privacy risks associated with ad campaign tracking.

Our proprietary solution is designed specifically for healthcare marketing. It prevents sharing of sensitive customer data to advertising platforms to eliminate legal risk without compromising analytics.

Keeping data safe has been a core focus for us since inception. Now, with the latest HHS guidelines, our steadfast commitment to data security and privacy is more relevant than ever

We measure campaign success without sacrificing data privacy.

• Our approach is fully HIPAA-compliant, stripping off protected health information, leaving only the data required for attribution.
• All of this is done using platform-approved API integrations that preserve tracking functionality yet are invisible to third parties.
• No native tracking code or pixels are required on your website, which can also be used to target you for legal action.

HHS Guidelines

A HIPAA violation occurs when any of 18 personal identifiers AND a health identifier are shared together to a non-compliant destination.

Ad Platforms

It’s important to know advertising platforms aren’t the problem – it’s their tracking technologies. Our “fix” allows Google and Meta to be utilized safely.

The Unlock Difference

Our team has always prioritized data safety, sensitivity and security.

All members have training in HIPAA compliance and data security. BAAs are in place with all clients and vendors.

Additionally, our HRA technology platform is HITRUST Certified, the gold standard in security and compliance.

Eruptr watches the horizon for innovative new ways to guarantee sensible and conservative healthcare advertising so you don’t have to.

Why Unlock? Our Dedication to Privacy & Security

We stay abreast of issues so you don’t have to.

We take a conservative approach to data privacy, erring on the side of caution with our systems and processes.

All staff are regularly trained on HIPAA compliance.
Our HRAs are undergoing HITRUST re-certification, the gold standard for privacy & security.
Our new Unlock Privacy Defender prevents personally identifiable consumer health information from passing outside of a conversion action – while preserving essential conversion tracking metrics to inform campaign optimizations and accurate performance reporting.