With over 300 years of team healthcare experience, Eruptr is not just an agency, we’re a solutions provider. Our team, technologies and integrations are specifically designed to increase patient acquisition, awareness and competitive leverage that yield conversions and ROI.
Eruptr is comprised of leading health experts in Search Engine Marketing (SEM), Social Media Marketing, Banner Advertising, Health Risk Assessments powered by Medicom Health and HealthAware and more. Eruptr targets and engages online users at the exact moment they are seeking information, solutions and treatment. Our campaigns produce competitive leverage, maximize advertising dollars and provide higher patient conversions than any other advertising medium.
Our diverse range of digital marketing solutions increase patient acquisition, conversions and ROI across the patient journey.
Our industry-leading performance is powered by multiple proven strategies and data from thousands of health system campaigns.
Take advantage of our expert services that identify gaps and increase non-paid traffic from Google, including:
- Competitive Analysis
- Business Listing Optimization
- Comprehensive SEO Site Audit
- Keyword Research
- Editorial & Page-Level Optimization
- Performance & Diagnostic Reporting
Benefits of Experience & Expertise
- Our proprietary list of keywords & negative keywords produce time-tested success.
- We’ve honed our ad structure and calls-to-action to entice engagement with proven visuals & verbiage.
- Our unique ad performance metrics (including ad prominence, cost per lead, etc.) are compared to Eruptr’s historical national benchmarks.
Many prospective patients are open to learning about your offerings when exposed to your messaging on popular media channels.
Capture more of these prospects by pairing optimized ads with specialized targeting and relevant content. Enhance search campaigns and broaden qualified audiences to maximize conversions.
Then let us help you move respondents through an optimized nurturing journey to increase the likelihood of high-quality conversions.
- Facebook (image or video) & Instagram
- Additional patient engagement for both active & passive audiences
- Highly customizable audience targeting
- Extremely effective for risk assessment campaigns such as weight-loss, orthopedics, and cardiology
- Our new Eruptr Privacy Defender assures personal data is safe & secure
- Also successful for nurse/staff recruitment, new movers, etc.
- Standard or responsive display ads
- Increase reach to hundreds of online publishers instead of being locked into 1:1 (media buyer) contracts.
- We eliminate the middleman for direct access to inventory via the Google Display Network
- Ad inventory is on a CPC basis vs. CPM, meaning that you are only paying when your ad is clicked.
- Ads are served on user-rich & content-centric sites
- Responsive display utilizes your logo, tagline & brand standards to automatically create visually
appealing ad sizes, removing the need for creative agency expenses
- Pre-roll ads harness your existing video assets
- Reach audiences on health, wellness, fitness and related channels
- Extremely cost-effective high-level awareness tactic:
- For example, if a user skips out in the first 5 seconds, it is a FREE advertising
- You are billed only for clicks, views greater than 30 seconds or full watches
For pinpoint precision, we draw custom polygon target zones, (down to a few square meters,)
around GPS coordinates or address lists.
Next, we serve ads to only the most relevant audiences in those zones. Conversions count when
someone from the campaign pool physically enters a conversion zone after being served your ad.
Great competitive campaigns like:
- Nurse recruitment
- Urgent Care & ER
- Brand awareness
- Senior living
- Event marketing
- New locations/offerings
- Closure of competitors
- Physician targeting
Call Tracking (Standard)
- Identify & increase qualified leads coming through your campaign each month
- Eruptr creates HIPAA-compliant dynamic phone numbers unique to your campaign
- Route leads to your call center or physician practice
- Aids in determining real new patient appointments
Call Qualifying (Premium)
With our HIPAA-compliant calling service, we listen to downstream calls, so you don’t have to.
Tier 1
We determine if the caller is truly a new patient calling to make an appointment
- Examples: Qualified caller, existing patient, disqualified/other, hang-up, test call
Tier 2
We capture more granular patient information and call management disparities
- Identify operational gaps
- Examples: Long hold times, unanswered calls, call staff discrepancies and further tagging to assist with service opportunities
- CRM integration
Both tiers deliver exactly how many qualified patients came from campaigns.
Landing Pages and Web Forms
- Increase your bandwidth! Let us do the heavy lifting for your landing pages, appointment requests, etc.
- Almost 1,500 optimized landing pages built over our 11+ years of experience
- Our proven Calls-to-Action (CTAs) result in more patient conversions
- Conversions are tracked to specific campaign elements to help determine true ROI
- HIPAA-compliant forms
Our HRAs are so powerful they need their own Ultimate Guide. Create button to click here.
Our services are knit together with powerful tech that is unique in the industry, including:
- The Eruptr Control Panel (ECP) manages campaign budgets, flighting, performance and conversions in real-time
- Our reporting engine delivers clear, streamlined analytics for easy comprehension
- Both long-established leading health risk assessment (HRA) platforms
Although we have close partnerships and tech integrations with other leading vendors, we are also vendor agnostic, able to integrate with most any marketing tech stack.
Concise 1-page Reporting
- Transparent, easy-to-decipher, simplified monthly reports
- Equates ROI to marketing dollars spent
- Includes the following:
-
- Qualified phone calls & registrations
- Number of impressions & clicks
- Click through rate (CTR)
- Cost per click
- Top performing keywords, ads, geographic regions & devices
- Ad prominence
- Cost per lead
Real-Time Results Dashboard
Access valuable, comprehensive campaign data including:
- Keywords, geo-performance, etc.
- Clicks, click-through rate, impressions,
- Ad prominence, conversions/registrations
Competitive Insights
- Understand your position in the market relative to competitors
- Quantify your “Share of Voice” (i.e. Impression Share)
We deliver 1,000+ service line SEM, Facebook & Display campaigns per month and can quickly scale volume.
Cardio & Vascular
Cardiology
Electrophysiology
PAD
Pediatric Cardiology
Stroke
TAVR
Vascular
Varicose Veins
Watchman
Oncology
Bone & Tissue Sarcoma
Brain Cancer / Tumor
Breast Cancer
Esophageal Cancer
General Cancers
Hodgkin Lymphoma
Interventional Oncology
Liver Cancer
Lung Cancer
Mammogram
Pancreatic Cancer
Prostate Cancer
Radiation Oncology
Thoracic Oncology
Health Risk Assessments
Cardiovascular HRA
Colorectal HRA
Bariatric HRA
Breast HRA
Diabetes HRA
Heart HRA
Lung HRA
Ortho Back/Neck HRA
Ortho Knee/Hip HRA
PAD HRA
Prostate HRA
Stroke HRA
Bladder Control HRA
Access
OB/GYN
Medically-Based Fitness Centers
Pediatrics
Primary Care
Urgent Care
Emergency Room
Orthopedics
Back/Neck
General Orthopedics
Hip Replacement
Joint Replacement
Knee Replacement
Spine Institute
Specialty
Bariatrics
Children’s Hospitals
Clinical Trials
Cleft Lip
Cosmetic Surgery
Diabetes/Endocrinology
Kidney Transplant
Liver Transplant
Pancreas Transplant
Physical Therapy
Rehabilitation
Urology
Neurology
Pediatric Neurology
Brain Stimulation Clinical Trial
Other
Assisted Living Centers
Branding
Concierge Medicine
Podiatry
Liver Transplant
Kidney Transplant
Long Term Acute Care
Mobile Apps
Post Acute Care
Sleep
Skilled Nursing
Wound
Recruitment
Nurse Recruitment
Nursing School Applicants
Clinical Staff:
– Respiratory Therapists
– Lab Techs, etc.
Non-medical Staff:
– Admin
– Environmental Svc
– Food Service
– Transportation, etc.
Eruptr, HealthAware & Medicom Health are now
Unlock Health companies.
We at Eruptr and the Eruptr Family of Companies (HealthAware and Medicom Health), are pleased to announce a bold new direction that delivers on our promise of continued expansion to better serve our clients.
In April of 2023 we announced the formation of Unlock Health, a technology and services growth platform that connects the dots across managed care and marketing to help healthcare providers solve today’s urgent growth needs while building sustainable performance for the future.
